Now, pay electricity bills via SMS!
New Delhi: Ever thought of paying electricity bills through SMS and without the fear of online banking frauds? Better still, dreamt of recharging your mobile without walking down to the shop when you are hard-pressed for time? All this and much more is possible with Itz Cash, a multi-purpose pre-paid card that enables consumers to shop online, book railway tickets, buy Internet connection packages, play online games and pay utility bills. Itz card is a product of Intrex India Ltd, an Essel Group company. ''We are also tying up with Reliance India Mobile and Bharti Tele-Ventures Ltd to offer anytime anywhere mobile recharge facility through Itz card,'' Intrex Executive Director Navin Surya told UNI here. The tie-ups will be announced next week. ''For Airtel, the initial agreement is only for the Mumbai circle while RIM subscribers across India will be able to use Itz for recharging pre-paid mobiles,'' he said. Available in denominations ranging from Rs 100 to Rs 10,000, Itz card has an account number and password, which has to be used while making a transaction online or through SMS. No processing fee is involved. Mobile users can enter the recharge amount and SMS to 7575, which is the Intrex mobility platform offering a bouquet of SMS-based applications. ''The required sum will be deducted from Itz card and the mobile will be recharged,'' he said. For payment of utility bills, Intrex will soon finalise an agreement with an electricity firm in Delhi and with another company in Mumbai. ''The announcements will be made by this month-end,'' Surya said, refusing to name the companies. ''In case of payment through credit cards and online banking, the user's whole account is at risk. And increasing number of online frauds are also discouraging people from online shopping. Itz cash is safe as the amount involved is limited to a maximum of Rs 10,000,'' he added. Exemplifying other uses of the card, Surya said if a user wants to make a donation to the Siddhivinayak Temple in Mumbai, he simply has to type SVT on his mobile, enter the account number and password on the Itz card and SMS to 7575, ''The user will immediately receive a confirmation and can send her address to receive prasad from the temple. Soon other temples will be added to our list,'' he said. Itz Cash is available across the country through Asian Sky Shop franchisee network, Playwin retailers, Dish TV outlets and Indiatimes shopping portal. The company has already tied up with IRCTC, Indiatimes.com, Rediff.com, Asian Sky Shop, ZEE Interactive Learning Systems, HCL Infinet, Dish TV and Playwin to provide value options to consumers. Besides Itz Cash and 7575 platform, Intrex line of business includes Trade Exchange, which is India's first-ever cashless trade exchange offering Indian businesses an integrated platform for their finance, marketing and sourcing requirements. Intrex achieved a turnover of Rs 225 crores in 2004-05 and posted a profit of Rs 70 lakhs during the period. ''We are looking at around Rs 300 crore turnover from Itz card alone this fiscal and are targeting a total turnover of Rs 450 crore,'' Surya added. Source : Sify.com
posted by FunTooZ.Com @ 11:31 PM
